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Branding

A highly creative and analytical approach to branding

Take your brand to the next level

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Branding is more crucial for businesses than ever before, as this is how customers will perceive and remember your company.

It must be well defined and designed to differentiate you positively from your competitors. It can establish a unique identity that resonates with your customers and communicate the business’ values, personality, and mission. If designed correctly your branding will help build trust and loyalty with your customers and, ultimately, business success.

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Franzos

Restuarant Re-branding

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Duronic

Restuarant Re-branding

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SK FOODS BRANDING

Restuarant Re-branding

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STATION CARS ENFIELD

Restuarant Re-branding

BRAND IDENTITY

Our brand team will collaborate with you to refresh your visual brand identity and build your brand tool kit. We’ll address the areas of your brand that need work and create a set of brand guidelines to ensure that the brand is implemented correctly.

    - Logo
    - Colour palette
    - Typography
    - Spacing and alignment
    - Brand patterns and shapes
    - Dynamic brand assets
    - Images and illustrations
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BRAND DEVELOPMENT STRATEGY

Brand strategy development is an important part of creating or evolving a new brand. Our strategists will work with you to define your brand purpose, audience personas and messaging, as well as tactics to reach your target audience.

PHASE 1

Workshop

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During the workshop, we will discuss, brainstorm, and dissect the following topics:
- Market positioning & competitors
- The brand story
- Taglines
- Mission Statement
- Brand Architecture – the idea, personality, emotional benefits, and functional benefits
- Brand Guardrails – what the brand is
- Core Values
- Tone of Voice
- Keywords
- Target Audiences
- Brand Persona
- Logos, Colours, & Typography
- Tone of Voice
- Content strategy – how they want to be on all platforms e.g.: social media, website, ads, etc.

PHASE 2

Research

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After the workshop, Just Get Visible will conduct the following Brand Development research:
- Competitor analysis
- Customer analysis
- Market positioning map
- Keyword analysis
- List of taglines
- Brand Architecture
- Brand Guardrails: Dos & Don’ts
- Content strategy – mood board, copywriting guidelines, tone of voice in practice
- Logos and Typography
- Brand persona(s)
- During this Research Phase, our executives will remain in close contact with your project manager.

PHASE 3

Delivery

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Presentation: Upon completion of the workshop and research project, we will develop and deliver your Brand Development Document via a live presentation. The document will incorporate:
The Brand Story
- Mission Statements
- Core Values
- Taglines
Brand Architecture
- Idea
- Personality
- Emotional and functional benefits
Brand Guardrails
- Keyword list
- Tone of voice
- Logos, Colours, & Typography
- Dos & Don’ts
Market Analysis
- Competitors
- Map positioning
- Target audience/customer analysis
- Brand Persona(s)
Content Strategy
- Mood board (images)
- Customer
- Copywriting guidelines
- Tone of voice in practice

Got A Project In Mind? Let's Talk.

Interested in working with us or just want to say hello?
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